Quintessential British motor company Aston Martin have just celebrated their 100th year. From their humble beginnings in a small London backstreet, the brand have gone on to become a global powerhouse, with a name synonymous with performance, quality and above all, style.
Stratstone has worked with Aston Martin throughout this incredibly important year, with a number of events taking place to celebrate its success over the last 100 years. These have included a private centenary art exhibition, which featured artwork by James Hart Dyke, as well as attending the centenary birthday party, assisting with the Regents Park motor show, giving away 10 spaces to Stratstone customers at the Goodwood Revival and inviting over 40 people to the Aston Martin Christmas Party, held at W-One.
Aston Martin are a brand with a rich history of motorsport competition. Following their racing debut at the 1922 French Grand Prix, in which two of their cars completed the event, Aston Martin set their sights on the prestigious Le Mans 24-Hour Race. First entering in 1928, it was not until 1933 that their 1.5 litre model took a spot on the podium. This marked the beginning of a hugely successful motorsport run in multiple competitions, a trend which Aston Martin continue to this day.
The company cemented its place in the popular culture history books in 1963 with the introduction of the DB5. Frequently described as the ‘most beautiful car in the world’, it was perhaps unsurprising that it was chosen as James Bond’s car of choice in the film Goldfinger. This starring role marked the beginning of a relationship which has seen many different Aston Martin models being driven by the British spy across nine films.
To mark their 100th birthday, Aston Martin have undertaken a full year of celebrations, including the release of exclusive centenary edition vehicles. With a production run of just 100, these special editions of the DB9, Rapide, V8 Vantage and Vanquish are set to be a big hit with collectors.
In celebration of their sporting heritage, the CC100 concept car has also been created. Unveiled at this years 24 hour race at the Nürburgring, this impressive vehicle was taken on a lap of honour by Aston Martin CEO Dr. Ulrich Bez. It was flanked by Stirling Moss, driving the same DBR1 racecar he drove for 1000 km around the same circuit in 1959. This lap served to show just how far Aston Martin have come, whilst still adhering to their brand’s spirit and values.
To further mark Aston Martin’s centenary, artist James Hart Dyke was commissioned to create a collection of paintings based on his behind-the-scenes access to many of the year’s commemorative events. With pieces depicting the Aston Martin factory, both the Le Mans and Nürburgring 24-hour races and various special exhibitions, this artwork is sure to be desired by motoring fans around the world. Unveiled at the W-One Showroom, Park Lane earlier this year to great acclaim, the art collection is the perfect tribute to 100 years of hard work and innovation.
Throughout all of these events, one thing is evident: the future is just as important to Aston Martin as the past. With its most comprehensive range of models ever, the next 100 years look like they will bring even more success. Image Credit: www.jameshartdyke.com
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