The highly anticipated and all-new MINI Countryman had its national launch over the 11th and 12th February 2017.
Hailed as MINI's first true Sports Activity Vehicle (SAV) the new Countryman is big, bold but unmistakably MINI. Balancing the best in both capability and versatility the Countryman will be ready for any journey, whether it be city or country. The MINI will be ready for any terrain.
To mark the launch of the remarkable new vehicle our Stratstone MINI Centres hosted a range of events nationwide in celebration. With the vehicle on display in each of the centres, customers could see the fantastic detail in the new design, and experience it for themselves on a test drive.
With each MINI Centre hosting their own events we've rounded up some of the highlights of the weekends activities.
MINI Derby partnered with Bennetts, Derby's Independent Department Store to bring customers a Joules Pop Up Shop along with a vintage campervan serving refreshments throughout the day.
MINI Harrogate hosted with an Enchanted Forest theme to the event, showcasing the versatility of the vehicles nature. With added fun from a Car Pool Caraoke in a static Countryman with content played on large screen and with hilarious results.
Leeds also went for a custom theme with an astro-turfed surface in front of the showroom with a camping display, and mini climbing wall to tie in with the MINI's adventurous side. With an onsite BBQ from 11am - 3pm and a Kendal Mint Cake for each of their customers, it was a fun weekend for all.
The all-new Countryman is a welcome addition to the already remarkable MINI line up. Combining the best technology for both city and country driving, and with a picnic bench in the boot as standard, the Countryman is sure to become a MINI favourite.
To experience the MINI Countryman for yourself visit your local Stratstone MINI.
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