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Home » News » Stratstone Jaguar Plymouth - 2010 National Dealer of the Year

Jaguar Plymouth claim the dealership of the year award from 2010
Stratstone Jaguar Plymouth were awarded the 2010 Jaguar National Sales Dealer of the Year award, which means they have retained the trophy since 2007, becoming the first dealer to ever win the trophy on three consecutive occasions (2007, 2008, 2010 Jaguar did not run a competition in 2009!).
The Jaguar challenge was originally designed to ensure that the dealership customer experience matched their expectations of the brand. The intention being that the Jaguar team members focus on the importance of customer experience as well as sales volume.
Over 100 dealers are in the running each year for this prestigious 'Dealer of the Year' award.  The event encourages and celebrates excellence in both sales and service sides of the business for all dealership team members. Dealership performance is measured throughout the year in sales versus objective, customer satisfaction and product knowledge.
Dealer Principal Andrew Niven, was delighted to accept the award on behalf of the team from David Lewis, the Sales Director for Jaguar Cars. Stratstone Jaguar Plymouth were the only dealer to receive the maximum of four 100% visual mystery shop scores.
The top ten Dealership, Dealer Principals were invited to a week-long event in South Africa, culminating in a prestigious awards ceremony. Seven out of the ten dealerships represented at the awards were Stratstone Jaguar Dealerships, and congratulations also needs to go to Stratstone Jaguar Houghton Le Spring who took third position.
Stratstone Dealers that qualified in the top ten were as follows:

Jaguar Sales Dealer of the Year - Top Ten
- Stratstone Jaguar Houghton le Spring
- Stratstone of Mayfair
- Stratstone Jaguar Swansea
- Stratstone Jaguar Newcastle
- Stratstone Jaguar Aberdeen
Jaguar Aftersales Dealer of the Year - Top Ten
- Stratstone Jaguar Houghton Le Springs
- Stratstone Jaguar Newcastle
Congratulations to Andrew and his team for the success over the past four years, and good luck for the years to come.

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