Aston Martin W-One Mayfair
The Aston Martin DB11 tour came to an end with a fantastic sunny evenig at the W-One showroom in Mayfair. Over 100 guests joined the team at to celebrate the unveiling of the new model, enjoying champagne and canapes as the suspense built.
Nik Boxall of Aston Martin Mayfair took to the stage to share the official launch video before pulling back the black cover revealing the DB11 in iconic Magnetic Silver.
Guests were then free to get to grips with the new model with the team on hand to answer any questions they had.
With the tour coming to an end we would like to take the opportunity to thank all of our guests for joining us over the past month and look forward to seeing you again when the DB11 becomes a permanent member of the showroom.
Aston Martin Amersham
Guests took exceptional interest in the DB11 at Aston Martin Amersham. Its stunning design is only enhanced by the Magnetic Silver colour scheme - just one example of the customisation options available with the DB11.
The Aston Martin Vanquish Volante was also on display in the showroom, as visitors were guided through their journey by the experienced team at Amersham.
Aston Martin Wilmslow Service Centre
The DB11 made its Stratstone debut at our state of the art Wilmslow Service Centre. The bright, open atmosphere proved the perfect platform to highlight every nuance of a car not yet seen by the public eye. It also proved a great opportunity for the team to meet with guests, who visited in their hundreds, and take them round the features of the car.
The Stolen Lamb were on hand to provide an exquisite selection of complimentary Greek Cuisine from their open barbeque and buffet, whilst a range of stylish Aston Martin accessories were on display too.
The DB11 itself looked stunning in Magnetic Silver, though it is fully customisable and was joined by a number customisation options and colour choices. Other models in the range, including the Vantage and Vanquish, formed part of a formidable display put on by the team at Wilmslow.
Aston Martin Derby
The exclusivity of the DB11 warranted a closed-showroom event at Aston Martin Derby. The cinema-style showcase was the perfect backdrop to unveil the dramatic design of the DB11, where it was also accompanied by the thrilling launch film.
The team at Aston Martin Derby were on hand with a range of unique canapes for guests to enjoy, as they browsed not only the car but the range of extensive personalisation options. They also had the chance to take a car of their choice out for a test drive courtesy of a professional Aston Martin driver.
Aston Martin Cardiff
Aston Martin Cardiff put on a formidable display for guests, alongside a number of our brand partners for an immersive luxury experience. These included prestige audio visual manufacturers Bang & Olufsen, and Swiss Watch experts Parkhouse Jewellers.
Complimentary refreshments and canapes were also on hand through Spiros fine dining - giving guests plenty to enjoy as they explored the most important model in Aston Martin's 103-year history.
Aston Martin Western Avenue
Amongst the display at Western Avenue were two Gran Turismo driving simulators, designed to bring the Aston Martin experience even closer. Real test drives were also available throughout the day with an Aston Martin driving instructor.