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In May a selection of our Retailers ‘took care of business’ at the Buy Yorkshire Conference. We represented Mercedes-Benz, BMW and MINI at the biggest B2B Conference and Exhibition in the North of England.

The format for the event was for local businesses to engage in new and ongoing conversation in order to share ideas and build relationships.

A selection of our Leeds based team members situated themselves at the Royal Armouries for the two day event where they showcased a selection of the newest models and business offers.

In the run up to the event, our MINI Retailer in Leeds partnered with the Yorkshire Mafia to help promote the event, by giving them a Clubman with their company livery applied. This MINI was displayed on the day.

Our Mercedes-Benz stand gained some great interest with a vibrant AMG-GTS and goody bags for people visiting the stand. We also displayed an A Class and an E Class outside of the venue.

We focused on promoting the i range at our BMW stand with an electric BMW i3 where our BMW genius was on hand to answer any questions on the range as well as present our latest business offers.

The event allowed us to reach out to local businesses and inform them of the benefits they can receive through B2B partnerships.