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Home » News » Exclusive: Morgan Factory Tours

Our relationship with some of the world's most exciting automotive brands extends to highly specialist British institution, Morgan Motor Company.

Steeped in automotive heritage, this car manufacturer is a perfect partner to Stratstone's values of quality with style. We've been a retailer of high quality cars since 1921, and this brand perfectly balances a traditional manufacturing process with cutting edge technology.

One of the reasons why Stratstone is different is that we aim to provide our customers with special experiences after the purchase of their car. We look for interesting and unique ways to share our passion for cars and our latest opportunity is the chance to tour the Morgan Factory.

We've got a number of Morgan Factory tours this spring to thank our loyal customers for their support, give them a chance to drive some of the Morgan range and see in action the production of these individually hand made cars.


Our first tour of 2015 was on Friday 13th February, where guests were invited to Malvern, Worcestershire, not too far from our Morgan dealership in Stourbridge to see first-hand the equipment and skills employed to make these bespoke cars.

Treated to breakfast before their exclusive tour, our guests were able to explore the Morgan Factory, with a skilled guide, with highlights including the wheel arch press - a 60 year old piece of equipment that creates the iconic shape of the Morgan Plus 4 and Plus 8.

As well as seeing the design behind the more well known styling of the 4 Wheeler Morgans, Stratstone customers also had the opportunity to see the engaging Morgan 3 Wheeler - a really fun car, which given its engineering (a V Twin fuel injected engine with a Mazda 5 speed gearbox) provides the peace of mind of a modern car, but with an adventurous driver position and eye catching looks.

To register your interest and find out when the next tour takes place, contact Stratstone Morgan today.

You will again have the opportunity to take a tour of the iconic factory in Malvern, after a complimentary breakfast including hot drinks and rolls. Meeting at the Stratstone Morgan Stourbridge dealership, you will have time to explore the range of new and used Morgans on offer at your leisure. Accompanied by the Morgan team from Stourbridge, you will drive a Morgan from the dealership to the factory.

An exciting hours' drive will take you down towards Great Malvern, past Worcester and down the A449 to the factory of Britain's only remaining, family owned, independent car maker.

A rare vehicle currently at the Morgan factory is the Morgan Plus-E: an all-electric Morgan Sports car (above). A true fusion of the past and the future, electric engines fit snugly in with the appeal of a sports car, thanks to the instant torque and low centre of gravity. Originally a Morgan Plus 8 by design, this electric alter-ego with over 300Nm of torque is an exciting spectacle for guests on the day.

With more exclusive events like this, if you would like to experience the Morgan Factory for yourself, get in touch with your local Stratstone retailer or contact to find out more.