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Home » News » A Christmas launch for the all new Porsche 911

As an early Christmas treat, the brand new Porsche 911 premiered across all of our Porsche Centres at festive-themed launch events.

An iconic sports car with an inimitable history, it was a chance to celebrate the launch of a vehicle which signifies a new era for Porsche, and get into the Christmas spirit at the same time. A range of new engines means the all-new Porsche 911 exceeds expectations by every conceivable measure. Check out the new launch trailer:

As well as seeing one of next year's most anticipated cars, guests were treated to talks from Porsche representatives in addition to their Centre principal. Prize draws were also held across each event, giving guests a chance to win an exclusive driving experience and items from the Porsche Drivers' Selection.

With Christmas trees and festive cheer, the events gave customers a warm welcome on a cold winter's evening with complimentary champagne and canapés.

Explore our four launch events in more detail:

Porsche Centre Bolton

Porsche Centre Bolton welcomed over 300 guests to its very busy dealership in order to launch the new 911. The Centre was fully decked out for Christmas, with a full-size Christmas tree and a range of tempting cakes and sweet treats. The covers were removed from three all-new models, including a white 911 Carrera Coupé and a Guards Red 911 Carrera Cabriolet which wowed guests.

A few other surprises were in store too - including the Porsche 918 hybrid supercar. One of just 918 examples worldwide, you can read more about the 918 in our 'Performance Car Focus: The Porsche 918' blog.

There was also an extremely rare example of the Porsche 919 hybrid racing car on show. Winner of this year's Le Mans (Porsche's 17th Le Mans victory) and the Overall World Endurance Championship, it was really exciting to see a car at the pinnacle of motorsport- and of course decked out in Christmas colours too.

Porsche Centre Sutton Coldfield

The 911 launch event at Porsche Centre Sutton Coldfield was also a capacity event, packed with festive cheer thanks to the huge Porsche Christmas tree and complimentary Champagne. Three new 911 models were on show, including a head-turning Sapphire Blue 911 Carrera S Cabriolet, and a White 911 Carrera Coupé.

Given full reign of the Centre, the Porsche workshop was also opened up to guests which gave a unique insight in to the work which goes in to maintaining each and every Porsche model.

Porsche Centre Nottingham

Porsche Centre Nottingham created a real buzz, with over 350 guests in attendance clamouring to see the new 911. They were joined by David Metcalfe, Head of Customer Experience and Strategy for Porsche Cars Great Britain, who gave a talk on the legacy of the 911.

Three new 911 models were unveiled in the showroom as guests got in to the festive spirit with champagne and canapés.

Porsche Centre Wilmslow

Guests were treated to traditionally warm Stratstone Hospitality thanks to the team at Wilmslow. The 911 launch in Wilmslow also featured the winner of the World Endurance Championship, the Porsche 919 hybrid race car.

Are you interested in the new Porsche 911? Contact our Porsche Centres to book your 911 test drive today.