Following the success of our Mercedes-Benz pop-up shop in Leeds, we have continued to grow the Stratstone brand in the community by having a placement at the launch of an exciting new development, the new Victoria Gate shopping centre.
The new development opened on 20th October and saw the introduction of the largest John Lewis store outside of London. Victoria Gate offers a range of high quality and designer brands, restaurants, cafes and leisure space in an elegantly designed two street arcade linking the prestigious Victoria Quarter.
Building up to the launch, a livered BMW i3 and 5 series could be spotted around town promoting the luxurious shopping centre. At the grand opening, a BMW i8 and MINI Hatch were present, gaining lots of attention from customers enjoying the new facilities.
Having the livered up cars driving around Leeds building up to the grand opening, enabled Stratstone to build upon the Stratstone brand which is already present in Leeds through two retailers - BMW Leeds and MINI Leeds.