Search

The History of Mercedes-AMG: Celebrating 50 Years

21st Jul 2017

AMG – A Brief History

Founded in 1967, Aufrecht, Melcher and Großaspach Motorenbau und Entwicklungsgesellschaft mbH (AMG Engine Production and Development, Ltd.) started life building and tuning engines, expanding into customising Mercedes-Benz vehicles and producing unofficial accessory and upgrade packs.

In 1971, AMG turned the motor racing world upside down, taking a Mercedes-Benz 300SEL 6.3 V8 executive sedan and transforming it into the 6.8-litre 'Red Pig'. The car cemented itself in history by finishing second at the 24 Hours of Spa, beating much lighter sports cars from Alfa Romeo and BMW in the process.

Officially, the collaboration with AMG and Mercedes began in 1990 before Daimler-Benz took a controlling stake of the company in 1999, leading to AMG versions of almost every Mercedes model.

Designed and developed in Affalterbach, all Mercedes-AMG models feature striking performance upgrades and re-stylings, with the AMG badge being found on everything from the A-Class to the Mercedes GP Petronas Formula One cars in which Lewis Hamilton has won multiple world championships.

Now, off the back of a new sales record of almost 100,000 units, Mercedes-AMG entered their 50th anniversary year showing no signs of slowing down, unveiling a raft of special edition models.

Mercedes-AMG GT3 Edition 50

Limited to just 5 cars, the AMG GT3 Edition 50 builds on one of the most successful sports racing cars of all time, with the GT3 having taken quadruple victory in the 24-hour race at Nürburgring 2016.


It wears a special finish never before seen on an AMG model, accented with the 'Real Black' colour that appears on the hood, carbon-fibre elements of the car, and interior elements such as the roll cage, dashboard and centre console. AMG logos appear across the car and a silver-framed '50 years of Driving performance' logo is etched in carbon fibre to the side of the vehicle.

To make sure you're left in no doubt that this is a special vehicle, there's an 'Edition 50 - 1 of 5' badge and the owner will also receive a Ingeniuer Chronograph Sport Edition '50th Anniversary of Mercedes-AMG' watch from IWC Schaffhausen.
Edition 50

Mercedes-AMG GT C Edition 50

To celebrate their anniversary, the new GT C will initially be available exclusively as a special Edition 50 model and limited to just 500 cars worldwide.

The Edition 50 is packed with AMG technology - at its heart is a 4.0-litre twin-turbocharged V8 that pumps out 550 bhp, delivering a top speed of 196 mph and 0-62 mph in 3.7 seconds. It uses rear-wheel steering for improved precision and stability, and has AMG Ride Control adaptive damping as standard.

In terms of appearance, the Edition 50 emphasises its motorsport heritage, sitting flatter against the road and features a series of aerodynamic appendages.

A unique 'Edition 50' AMG logo on the rear of the vehicle sets the car off perfectly.

GT C Edition 50

AMG Special Editions

Not content with just the Roadster Edition 50, the C-Class gets the special edition treatment too. The C63 Cabriolet and C63 S Cabriolet Ocean Blue Edition, as well as the C43 4Matic Coupe and C43 4Matic Cabriolet Night Edition are both limited to 150 vehicles, and feature a combination of unique trim, colour and design touches, combined with an extended range of equipment over the standard models.

In Japan, there's a limited edition run of just 50 G63 in an exclusive Mauritius Blue colour. These vehicles emphasise everything AMG stands for; delivering incredible drama and performance.
C43 Cab Night Edition

AMG at Goodwood

AMG continued the celebrations at the 2017 Goodwood Festival of Speed.

AMG models past and present took to the famous Goodwood Hill, including the GT C Roadstar; a replica of the iconic Red Pig. This was joined by the 2014 Mercedes-AMG Petronas Motorsport F1 W05 Hybrid Formula One car, driven by, at the time, the reigning World Champion Nico Rosberg along with Valtteri Bottas, winner of the 2017 Russian Grand Prix, whilst the AMG GT Concept made its UK debut.
Red Pig