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Home » Harley-Davidson » old For New

From now until 2nd July 2017, we are offering customers the chance to get even more for their money…

Owning a Harley is about being free on the open road and we are able to give a lot more to help you get there with a new Harley-Davidson Dyna® or Softail® model. Like up to *£1000 extra when you trade-in your motorcycle. Or up to *£1,250 to spend on customising your new ride with custom parts, or dressing to thrill with Harley riding gear from the vast range of genuine Harley-Davidson® Parts & Accessories General Merchandise (PAM). In a nutshell, it’s your choice.

Have all the added protection without compromising comfort or style

Let’s not forget that with genuine Harley-Davidson Parts & Accessories General Merchandise up to the value of £1,250, the freedom of expression has no bounds. Live out your customisation dream with added machine parts or a selection of riding gear to stand out in the crowd as a free spirit.

Contact your local dealer now for more information.

Birmingham 0333 323 7199

Wolverhampton 0333 323 7198

Find out more

Terms & Conditions

Customer may choose trade-in allowance or Parts & Accessories General Merchandise (PAM) voucher on the following terms when ordering a new Harley-Davidson Dyna or Softail motorcycle between Friday 12th May and Sunday 2nd July 2017 and only during this period. Motorcycle must be registered by Sunday 30th July 2017. This promotion is available in UK & Ireland authorised Harley-Davidson dealerships and is subject to stock availability. Trade-in redemption value shall be as follows: Dyna family €900 (£750 UK) trade-in allowance; Softail family €1,200 (£1,000 UK) trade-in allowance. Trade-in allowance shall be added to the trade-in value offered by dealer and shall be specified on customer invoice of new bike purchased. PAM voucher value shall be as follows: Dyna family €1,200 (£1,000 UK); Softail family €1,500 (£1,250 UK). PAM voucher value includes VAT and will be shown on customer’s invoice as a discount. PAM voucher can be spent against genuine Harley-Davidson Parts, Accessories and General Merchandise (excluding labour) at time of motorcycle order. No cash substitutions for either trade-in allowance or PAM voucher. Voucher may not be used in conjunction with any other Harley-Davidson offer. Promoter: Harley-Davidson Europe Ltd., 6000 Garsington Road, Oxford OX4 2DQ. Harley, Harley-Davidson and the Bar & Shield logo are among the trademarks owned by H-D U.S.A. LLC, a related company to Promoter.