Stratstone's new Jaguar Land Rover showroom in Houghton Le Spring will offer a truly premium experience with the customer at its heart.
This new showroom will display more cars, have more customer parking and longer opening hours. Enhanced customer facilities include lounge-style waiting areas with free wi-fi and a coffee bar.
The showroom is the latest development in a hugely successful period for Stratstone and Jaguar Land Rover. The new 'Arch Concept' is being rolled out globally by Jaguar Land Rover, characterised by a timeless design and a host of luxurious materials.
The £6m development at Stratstone Houghton Le Spring will include more customer parking spaces and room for 18 show cars. The interior of the showroom will be filled with incredible furniture, made with high-end materials.
Two new handover bays will also be created, where customers can have their cars revealed to them before driving directly out of the showroom doors.
Stratstone Houghton Le Spring will also benefit from a new luxurious lounge-style waiting area complete with a coffee bar and wi-fi, as well as a paint and trim area where customers can browse options for their new car.
Jaguar Land Rover recently unveiled a new corporate identity, putting customers at the centre of the retail experience. The new showroom will be built around this identity, with the most eye-catching, stylish architecture.
All showrooms throughout Jaguar Land Rover's global network will be developed with this modern, striking, design. The main concept is the two large 'arches' which are painted in colours unique to Jaguar Land Rover - Sunshine Grey and Champagne Silver. The arches are placed over the range of Jaguar Land Rover's range of vehicles in the beautifully designed glazed area.
The brand-new showroom is due to be completed early in 2018. Stratstone Houghton Le Spring will be moving to two temporary sites whilst the current site is redeveloped. The service centre will be based at The Bungalow Stoneygate, Sunderland Rd, whilst sales will be at Houghton House on Doxford International Business Park in Sunderland.
"The Jaguar Land Rover brands have seen enormous growth and success over the last few years, and we want all our retail sites to reflect the style, comfort and luxury that our customers experience in each one of our cars.
What Stratstone Houghton has in store with its this new showroom is exciting, and we can't wait for our customers to experience this brilliant new Jaguar Land Rover site."
- Jeremy Hicks, UK Managing Director of Jaguar Land Rover
Enquire at Houghton Le Spring