Following the success of the Stratstone BMW pop-up shop which was located in the Intu Shopping centre in Derby, Mercedes-Benz of Leeds have followed suit and took their exclusive range to the heart of the Leeds shopping district. The pop-up shop was designed with customer convenience being our priority and was great way to generate buzz around the Mercedes-Benz range with eye catching vehicles.
The shop was located on the popular street of Briggate, Leeds and was open from Saturday 20th to Tuesday 23rd August.
Bringing the brand to the customers, the shop showcased the latest Mercedes-Benz offerings for customers to view and experience. With expert sales leaders at hand, there was information and guidance available on the entire range, in addition to selected dream car models on display including the likes of the SLC, S-Class, C63 Coupe and GTS to name a few. We had a key focus on the all new S-Class Coupe Cabriolet featuring a vibrant paint job which proved to be a hit amongst the shoppers of Leeds.
The pop-up shop was kitted out with the latest technology where customers were given the opportunity to discover the Mercedes-Benz brand through digital touch tables to check out the specification of their desired cars. Customers could also book test drives and browse and purchase Mercedes-Benz merchandise within the store, from hats to model vehicles we had it all. Not to mention the chance to get a closer look at a Formula 1 racing helmet and impressive steering wheel belonging to the Mercedes AMG Team.