• Home
• Blog
• The New, Improved Aston Martin Showroom in Mayfair

The New, Improved Aston Martin Showroom in Mayfair

19th Feb 2018

Following the recent refurbishment of the dealership, Aston Martin Mayfair now boasts more enhanced state-of-the-art facilities than ever before - an increase of both quality and quantity. The deluxe showroom now comprises of dedicated specification lounges, an amplified and improved area in which some of the most prestige Aston Martin sports cars will be showcased, and a new-look exterior.

The award-winning dealership, which was named as the highest-selling dealership in the world for 2017, is now equipped to provide customers with a contemporary and high-quality experience thanks to the innovative elements and facilities which are available, and is more stunning than ever before.

A Brighter and More Spacious Showroom

Fitting in amongst historical and iconic buildings on Park Lane in London for nearly two decades, the façade of Aston Martin Mayfair has been enhanced as a result of realignment and instalment of new seamless glazing, which has provided the exterior with a more premium look. The new modern décor of the showroom, combined with a brighter environment as an outcome of the sleek and stylish wall-to-wall glazing that permits light to flood the showroom, has created a fresh feel and establishes a relaxing and tranquil environment for customers.

The brand-new specification lounges bring a genuine atelier feel to the showroom, allowing customers to be in a constructive frame of mind when designing and creating their very own Aston Martin. The showroom space has been utilised in beneficial ways and there are also ample modern meeting spaces available for customers to discuss their motoring needs and dreams with their dedicated and knowledgeable sales executives, who will work with customers to make them a reality.

Dedicated Specification Lounges

The all-new showroom has luxurious specification lounges in which customers can create and tailor their new Aston Martin to their exact preference using Q by Aston Martin, the brand's unique personalisation service. Customisation options are in a class of their own thanks to the bespoke service offered by the prestige brand. Customers are given the opportunity to personalise countless specific elements such as the leather and stitching throughout, cabin carpet, brake calipers and seat belts, alongside many other parts.

In order for customers to visualise their Q by Aston Martin creations, the dedicated specification lounges display the unique colours, materials and fabric options available of the various elements that can be modified. In addition to the 30-different exterior paint colour choices already offered, the Q Palette allows the choice of a further 11 stunning paint finish options, as well as 35 colours of contrasting stitching and the possibility of embroidery and embossing of the seats - a small example of the extent to which your Aston Martin can be personalised.

Located on one of the most sought-after streets in London, the Aston Martin Mayfair dealership offers nothing short of excellence. Every detail has been thought of with regards to the refurbishment, from the innovative coffee machines which are linked to iPads allowing for a more direct and efficient experience with our customers, to the impressive 9-panel flat screen used to show the latest Aston Martin news.