Aston Martin Mayfair Unveils Its New Look

19th Feb 2018

Stratstone Aston Martin has unveiled its newly-refurbished showroom in Mayfair, comprising of an exclusive launch event attended by customers and VIPs alike, including footballing legend and Aston Martin brand ambassador, Rio Ferdinand. The ex-England and Premier League footballer took part in a live Q&A session, in which he welcomed questions from attendees, discussing his partnership with Aston Martin, his preference in cars as well as his football career and also cut the red ribbon at the opening event.

The refurbished showroom on Park Lane in Mayfair is a state-of-the-art facility, providing customers with a contemporary and quality experience thanks to new-generation elements and facilities. The façade of the building which has been an iconic attribute to London's renowned Park Lane for almost two decades, has been realigned, with new seamless glazing installed, allowing light to pour into the showroom, creating a tranquil environment and outstanding experience for customers when purchasing their Aston Martin.

Trevor Fussey, Managing Director for Stratstone Aston Martin, commented: "The refurbishment of our Mayfair showroom is a significant investment that will allow us to continue to provide distinct and memorable experiences for our customers. It was a pleasure to attend last night's launch event and we look forward to welcoming customers new and existing to the showroom and showcasing the state-of-the-art facilities and unique experiences we can offer."

One of the most exciting new features flaunted in the Aston Martin showroom is the advanced specification lounges which give customers access to Q by Aston Martin, the brand's unique personalisation service. The bespoke service allows complete personalisation of features and accessories, allowing for a bold statement to be made through exquisite individual detailing. Q by Aston Martin takes customers on a journey of inspiration through the world of art, design and craft.

Dan Balmer, Aston Martin UK President, said: "As a luxury brand it is vital for Aston Martin to have a bold presence in London's Mayfair. This refurbishment ensures that one of our flagship dealerships looks more stunning than ever on Park Lane. It is truly a place that our customers will enjoy visiting, where they can immerse themselves in the Aston Martin brand."

The Mayfair dealership is also delighted to announce it has been awarded the Aston Martin award for the highest-selling dealership in the world for 2017, an accolade which is testament to the commitment and enthusiasm of its highly-driven team.

An Extra Treat for Attendees

Aston Martin's first ever hypercar, the Valkyrie, took pride of place as part of the event. Collaboratively built by Aston Martin and Red Bull Racing, the Valkyrie is powered by a 6.5 litre engine and is the most rapid street-legal car in the world. Combine this with its striking aerodynamic exterior, the hybrid electric sports car is the closest thing to a Formula One car without being restricted to the track.

Making an appearance alongside the breath-taking Valkyrie was the new DB11 Volante - a convertible version of Aston Martin's flagship sports car - which was very popular amongst attendees. The DB11, otherwise known as the 'ultimate convertible Sports GT', is powered by an impressive 4.0-litre twin-turbo 510PS V8 engine, achieving a top speed of 187mph and a 0-62mph sprint time of just 3.9 seconds.