Aston Martin's Vision for the Future
12th Mar 2019
Aston Martin have experienced a remarkable turnaround in fortune over the past few years; and it all boils down to their long-term strategy starting to pay dividends. Not only have Aston Martin successfully refreshed the whole range to much critical acclaim, but they now have their eyes set firmly on the future by entering markets that have been previously uncharted.
Aston Martin are certainly confident their future models will excel, and they have every reason to be. Their partnership with the hugely successful Aston Martin Red Bull Racing Formula One team is proving lucrative, while their design team continuously exceed expectations with every new model.
The 2019 Geneva Motoring Show certainly proved a productive one for the British marque, with two concepts and an entirely new hypercar being unveiled! These releases come off the back of the announcement that Aston Martin will be entering the SUV market later this year with the all-new DBX.
Aston Martin are certainly confident their future models will excel, and they have every reason to be. Their partnership with the hugely successful Aston Martin Red Bull Racing Formula One team is proving lucrative, while their design team continuously exceed expectations with every new model.
The 2019 Geneva Motoring Show certainly proved a productive one for the British marque, with two concepts and an entirely new hypercar being unveiled! These releases come off the back of the announcement that Aston Martin will be entering the SUV market later this year with the all-new DBX.
Aston Martin only announced the release of their first ever mid-engined hypercars, the Valkyrie and Valkyrie AMR Pro, a couple of years ago; and production starts this year! Before we've even had the opportunity to digest the intoxicating Valkyrie, Aston Martin have announced they are releasing a third hypercar to join the lineup.
Similar to the Valkyrie, the Aston Martin Valhalla (formerly identified by its codename AM RB 003) has been designed in conjunction with Red Bull Advanced Technologies, who have used knowledge gained from Formula One to maiximise the car's potential. An interesting move is that the Aston Martin Valhalla will be the first car to receive Aston Martin's turbocharged hybrid V6, which represents a return to in-house designed engines for the brand.
Although there is a host of advanced technology, such as the inclusion of the Nürburgring tested Nexcel sealed oil system, the biggest difference from the Valkyrie is the revised cockpit. Designed to increase usability and comfort, the interior of the Aston Martin Valhalla features a widened centre console and LMP1-style doors that open forward (taking a section of the roof with them), making it easier to get in and out.
Miles Nurnberger, Aston Martin Director of Design, said that while Aston Martin Valhalla is heavily influenced by Aston Martin Valkyrie, it is very much its own car: “We were quite deliberate in Aston Martin Valhalla to not disguise its lineage, but we were equally emphatic that it would be a distillation of Aston Martin Valkyrie and not a dilution. The design isn’t as extreme in some areas, but it pushes just as hard in others, and is even taking certain ideas and concepts a step further."
Similar to the Valkyrie, the Aston Martin Valhalla (formerly identified by its codename AM RB 003) has been designed in conjunction with Red Bull Advanced Technologies, who have used knowledge gained from Formula One to maiximise the car's potential. An interesting move is that the Aston Martin Valhalla will be the first car to receive Aston Martin's turbocharged hybrid V6, which represents a return to in-house designed engines for the brand.
Although there is a host of advanced technology, such as the inclusion of the Nürburgring tested Nexcel sealed oil system, the biggest difference from the Valkyrie is the revised cockpit. Designed to increase usability and comfort, the interior of the Aston Martin Valhalla features a widened centre console and LMP1-style doors that open forward (taking a section of the roof with them), making it easier to get in and out.
Miles Nurnberger, Aston Martin Director of Design, said that while Aston Martin Valhalla is heavily influenced by Aston Martin Valkyrie, it is very much its own car: “We were quite deliberate in Aston Martin Valhalla to not disguise its lineage, but we were equally emphatic that it would be a distillation of Aston Martin Valkyrie and not a dilution. The design isn’t as extreme in some areas, but it pushes just as hard in others, and is even taking certain ideas and concepts a step further."
In an unprecedented show of force, Aston Martin unveiled the Vanquish Vision Concept, a mid-engined supercar that has been designed to take on the established elite that currently occupy the hotly contested segment.
The Vanquish Vision Concept has been built under the same philosophy as the Valkyrie and Aston Martin Valhalla hypercars. The pursuit of weight reduction, overall packaging and aerodynamic efficiency have all played a pivotal role in the development of Aston Martin's first supercar.
Although the Vanquish Vision won't boast the Valkyrie's carbon fibre chassis, it will benefit from a bespoke aluminium bonded chassis that has been fine-tuned by mid-engine specialist and Aston Martin Chief Technical Officer, Max Szwaj.
Being a concept, Aston Martin will be releasing further details on the production model in due course. However, they have said that the Vanquish Vision will utilise a variant of the turbocharged hybrid V6 engine that is being put in the Aston Martin Valhalla.
Max Szwaj, Chief Technical Officer, said: “The Vanquish Vision Concept is the point when the things we have learned during the Aston Martin Valkyrie and Aston Martin Valhalla programmes reach the series production models. Creating a car like this for Aston Martin is a challenge I have relished since joining back in 2017. Although it takes Aston Martin into new territory, it does so with the benefit of hard-won knowledge, ground-breaking ideas and an uncompromising mindset."
The Vanquish Vision Concept has been built under the same philosophy as the Valkyrie and Aston Martin Valhalla hypercars. The pursuit of weight reduction, overall packaging and aerodynamic efficiency have all played a pivotal role in the development of Aston Martin's first supercar.
Although the Vanquish Vision won't boast the Valkyrie's carbon fibre chassis, it will benefit from a bespoke aluminium bonded chassis that has been fine-tuned by mid-engine specialist and Aston Martin Chief Technical Officer, Max Szwaj.
Being a concept, Aston Martin will be releasing further details on the production model in due course. However, they have said that the Vanquish Vision will utilise a variant of the turbocharged hybrid V6 engine that is being put in the Aston Martin Valhalla.
Max Szwaj, Chief Technical Officer, said: “The Vanquish Vision Concept is the point when the things we have learned during the Aston Martin Valkyrie and Aston Martin Valhalla programmes reach the series production models. Creating a car like this for Aston Martin is a challenge I have relished since joining back in 2017. Although it takes Aston Martin into new territory, it does so with the benefit of hard-won knowledge, ground-breaking ideas and an uncompromising mindset."
Aston Martin have already announced they will be entering the world of SUVs with the gorgeous DBX, which is set to be released in the final quarter of 2019. However, Aston Martin introduced the Lagonda All-Terrain Concept in Geneva, a state-of-the-art luxury vehicle that forms part of the brand's commitment towards creating zero emission powertrain technology. Aston Martin are so committed to this cause, that they have built a new facility in Wales that will be the brand's 'Home of Electrification'.
The All-Terrain Concept builds on the road-going model displayed last year by promising more adventure for those who want an autonomous trip to a secluded area of the countryside. Although the design language won't be seen until 2022 at the earliest, it's clear Aston Martin are implementing the correct strategies and designs to thrive in the zero-emission luxury car market.
Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer said: "The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce. This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab."
The All-Terrain Concept builds on the road-going model displayed last year by promising more adventure for those who want an autonomous trip to a secluded area of the countryside. Although the design language won't be seen until 2022 at the earliest, it's clear Aston Martin are implementing the correct strategies and designs to thrive in the zero-emission luxury car market.
Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer said: "The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce. This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab."
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