Aston Martin Valkyrie
Anyone that has had the privilege of buying a new car will be able to tell you how special the journey is from start to finish.
However, whereas your typical everyday automotive manufacturer will simply sit you down with an online configurator and some samples, Aston Martin have opted for an experience that is similar to no other with Valkyrie.
Delivered via Q by Aston Martin, the brand's bespoke commission service, customers are invited to configure Valkyrie using Virtual Reality.
It is worth noting that no matter how wealthy you are, you cannot simply walk into an Aston Martin retailer and buy one on a whim.
Each car is bespoke built in conjunction with the Red Bull Racing Formula One team and Cosworth. As a result, prospective customers have to be invited to purchase a Valkyrie.
Once the customer has been approached to invest in the world's ultimate hypercar, they will be invited to spec the vehicle at the Aston Martin Lagonda Headquarters, which are located in Gaydon, Warwick.
Upon arrival, customers are greeted by Marek Reichman, the Design Director at Aston Martin, who will walk them through the Valkyrie's composition and what lies underneath the lightweight body.
Alongside him will be a team of talented designers, who will utilise a dedicated configurator to help fine tune the customer's requests and desires.
The designers actually encourage owners to choose any combination and specification they desire. As a result, Aston Martin do not believe any two of the 150 Valkyrie's being sold will look the same.
As mentioned earlier, customers are not just invited down to the Aston Martin Headquarters to use a carefully designed configurator on a screen.
They are given the opportunity to spec the Valkyrie through the use of Virtual Reality, where they can actively see the changes being made to the car in front of their eyes. Through the use of hand motions and controllers, the user can change aspects of the car, such as the wheel and interior design.
The Virtual Reality also allows the user to physically climb into the cockpit of Valkyrie and get an exciting taste of how the car would look once it has been customised.
Customers will be able to select from a variety of exotic materials and colour combinations to complement the focused and minimalist ergonomics. Once the user has finished customising Valkyrie, they can have a final walk around the car using the headset to ensure the result meets their demands.
The AMR Track Performance Pack
For those who command more from, they will be able to spec the AMR Track Performance Pack. This specialised extra has been designed in conjunction with the Red Bull Racing Formula One team to deliver lap times that are approximately eight percent faster than what the standard car can achieve.
As well as a new aerodynamic front clam that delivers greater downforce and efficiency, owners will also benefit from a second set of exterior body panels, ultra-lightweight titanium brakes and track-focused suspension. To top it off, the Track Pack boasts a matte black magnesium performance wheel and carbon-fibre aero-disk set.
Aston Martin’s Executive Vice President and Chief Creative Officer, Marek Reichman, said: “This is simply the best car in the world if you want something bespoke, and we are really pushing the boundaries to match the dreams of our customers.
"Every single element of this hypercar, including its performance, can be personalised. The materials are very much about science, the art of creativity and the ability to create a unique solution that doesn’t detract from this exceptional car’s performance capability."
Discover Aston Martin through Stratstone
A special vehicle in Aston Martin's roster, Valkyrie delivers an unforgettable experience both on the road and in the events leading up to it.
To learn more about exceptional vehicles that are available through Stratstone, or have been in the past, then take a look at our Spotlight articles. Alternatively, you can find great motoring advice and insights in our blog section.