Stratstone Confirmed as BYD UK Leading Launch Partner, With Two Dealerships Opening This Week

Stratstone, has been confirmed as the UK leading launch partner of multinational high-tech company, BYD (Build Your Dreams), in tandem with the release of its ATTO 3 model this week.

Stratstone will open the first of its BYD sites in Birmingham and Milton Keynes on Wednesday 15 March 2023, under its premium Stratstone retail brand. The dealerships will be Stratstone debut entirely EV showrooms.

The two launch BYD Stratstone dealerships will be followed by the opening of Stratstone BYD Mayfair, later in 2023, which will be BYD’s UK flagship location.

Bill Berman, Chief Executive Officer at Pendragon PLC (which operates the Stratstone brand), said: “It is a privilege and honour to be a pivotal part of BYD’s launch into the UK market, with the introduction of two key Stratstone BYD sites in Birmingham and Milton Keynes. Followed by the upcoming opening of BYD’s flagship, Stratstone Mayfair, in the Capital, and an additional five more dealerships in 2023 and beyond, we are certain our new EV partner will excite automotive fans across the country.

As we move closer to the government’s 2030 EV plan and British drivers’ appetite for greener vehicles, the launch of our first all-electric showrooms is a special moment in history for Stratstone.”

Two of the three BYD ATTO 3 model variants, Comfort and Design, will be available to order sale in the Stratstone BYD Birmingham and Milton Keynes showrooms next week, with the Active model following later this year, before the release of additional BYD models.

With safety a priority, BYD’s ATTO 3 has scored a five-star rating in Euro NCAP Safety Tests. The BYD ATTO 3 is the first C-SUV to utilise the ground-breaking e-Platform 3.0 bringing the latest in EV innovation to UK customers. It is equipped with the highly efficient 60.48 kWh BYD Blade Battery with a 260-mile range (WLTP combined) and DC charging (30 to 80 percent) in just 29 minutes.

Rob Miller, Head of BYD Operations at Pendragon PLC, said: “We look forward to welcoming motorists to our Stratstone BYD sites this month, where they will be able to test drive and order the ATTO 3. We anticipate demand will be high, with the attractive price point and features in this family-friendly SUV.”

Find out more information about Stratstone BYD dealerships.