A Q&A with Land Rover Mayfair's Head of Business

As one of the UK’s leading premium automotive retailers, Stratstone has been firmly established in Mayfair for over 100 years, offering a personalised service to customers who only expect the very best.

The Stratstone Land Rover flagship location at 14 Berkeley Street in the heart of London has recently undergone a major transformation following significant investment. This redevelopment brings a new modern, luxury boutique environment to one of London’s most prestigious locations, with a variety of bespoke and exclusive features that make it truly unique - and the first of its kind in the UK.

To uncover what this transformation means for Land Rover customers in London, we spoke with Stratstone Mayfair’s Head of Business, Steve Palmer. Here is what he had to say.

What makes Stratstone Land Rover Mayfair unique?

"At Stratstone Land Rover Mayfair, we offer an exceptional customer experience. Our recent refurbishment highlights Stratstone’s desire to provide a personalised service of an unrivalled standard.

"Our success is down to our people, and this includes our customers. For over a century we have formed strong, positive and long-lasting relationships with car buyers, making Stratstone the perfect partner for customers looking for bespoke, tailor-made deals designed to suit individual circumstances. From the model you choose to the financing of your next vehicle, it is our ambition to put every customer into a car as unique as they are.

"Our professional team at Mayfair strive to be the best in the business, with a combined experience matched only by our passion for the Land Rover products. Providing a full service offering including new, used, corporate, export, diplomatic and tax-free vehicle sales, we provide highly skilled Business Managers who can look after all areas of your financial requirements. On-site, our dedicated Retail Specialists, work diligently from the moment you first make contact with us to ensure that your Land Rover purchase is right for you."

What prompted the changes at Stratstone Land Rover Mayfair?

"Mayfair has always been synonymous with luxury brands, and with other automotive manufacturers eager to signal their own luxury credentials in the area, it was vital that Land Rover maintained its place as the leader of the pack. To continue to meet customer expectation and to more effectively represent the brand’s modern, luxurious nature, our Berkeley Street Land Rover location became the focal point for the physical embodiment of a quintessentially British luxury brand.

"Inspired by the recent launch of the new Range Rover, we took the opportunity to create a space that heralds Land Rover UK’s unique design philosophy.

"Using shaped wall linings that take design styling from the new Range Rover and the Land Rover heritage, we have created a truly unique, enticing aesthetic, that is unsurpassed in automotive retail."

What can customers expect at Land Rover Mayfair today?

"Following the transformation at Land Rover Mayfair, we are proud to offer a unique retail experience encompassing the latest audiovisual technology in a welcoming modern environment. Each element of the design has been meticulously thought through, with the partnership between customers and vehicles as the driving inspiration. This attention to detail has enabled us to maximise interior space, whilst maintaining an alluring, focused atmosphere.

"Key to the design is the finish and materials which create a modern and luxurious setting where customers can explore the full Land Rover product range: Range Rover, Defender and Discovery.

"The new streamlined shopfront radically changes the appearance of the showroom, giving a visually open, clean and welcoming frontage.

"Digital art and content screens are seamlessly integrated to create a satisfying ambience, combined with a flexible Micro LED, museum-quality illumination system, meaning the latest Land Rover products take centre stage.

"Sumptuous customer seating zones and private consultation areas allow customers to discuss and configure their new vehicle in comfort and at their own pace. Being a dedicated SV Specialist Centre, the Mayfair showroom is equipped with an exceptional new SV lounge located in a purpose-built environment beneath the main showroom."

What about Land Rover aftercare?

"We continue to offer the full range of Jaguar and Land Rover aftercare services via our dedicated Tottenham Service Centre located at Mowlem Trading Estate.

"For personalised customer convenience, we offer a collection and returns service for all Land Rover owners, knowing that our highly trained, expert team of specialist service technicians are focused on caring for your vehicle.

"Our newly refurbished Land Rover showroom is now fully operational, and you can find us at 14 Berkeley Street in Mayfair.

"We are here for all your Land Rover needs, so if you would like to configure a new vehicle or are considering a pre-owned vehicle purchase, then please visit. Our new showroom is now open, and we look forward to welcoming you in person."