BMW XM Performance Boosted With Label Red Treatment

12th Apr 2023

By Chris Russon

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BMW is boosting its XM high performance plug-in hybrid model with the introduction of Label Red special edition, limited to just 500 units.

The power output of the BMW XM Label Red has been increased by 94bhp to 738bhp compared with the standard model, while distinctive design elements set the BMW XM Label Red apart, including Toronto Red metallic accents on the exterior, special 22-inch light-alloy wheels with red accents and a black and red interior colour scheme.

Prices start from £170,860 – some £20,000 more than the regular XM – and the car will have its debut at the Shanghai auto show later in April.

Production is set to begin in August 2023 at BMW Group Plant Spartanburg in the United States, with the first UK customer deliveries in the autumn.

The Label Red has a zero emission range of up to 52 miles and a 0 to 62mph acceleration time of 3.8 seconds, with a top speed restricted to 155mph. Official fuel economy is up to 176.6mpg and emissions are rated at 35g/km at best.

Torque on the all-wheel-drive model now peaks at 738lb ft and the power delivery of the electric motor has a special soundtrack which BMW calls IconicSounds Electric.

Recharging to full capacity can be done in just over four hours from a 7.4kW charger.

The BMW XM Label Red is fitted with all the M-specific equipment from the standard model, alongside additional Label Red features.

The M leather steering wheel has trim elements in Black Chrome, plus M buttons and gearshift paddles with carbon inlays featuring plus and minus symbols in red.

An exclusive special feature of the BMW XM Label Red is a symbol identifying Boost Mode on the left-hand shift paddle.

As well as the red metallic paint finish for the grille surround, the car is finished in black and comes with a special plaque below the control display reading 1 of 500.

Prices correct as of 12/04/2023 and are subject to change.