MINI has given a first glimpse of the design of its upcoming all-electric model family.
With an emphasis on sustainable materials, each new MINI model has its own individual character that is expressed in distinctive design features.
“With our new Charismatic Simplicity design language, we are completely rethinking the iconic MINI. Our purist, progressive approach combines the simplicity of functional elements with the emotionality that MINI is renowned for,” says Oliver Heilmer, head of MINI Design. “We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before.”
At the centre of the visually reduced interior is the circular central instrument display iconic of MINI, which will be reinterpreted in the form of an OLED display in the upcoming model family.
MINI is the world’s first car manufacturer to offer a touch display with a fully usable round surface.
The OLED display has a diameter of 240 millimetres and combines the functions of the instrument cluster and the on-board monitor.
The touch control enables a completely new, minimalistic user interface that also controls the integrated infotainment and climate functions.
In addition to the central display, the steering wheel of the next model family has also been redesigned.
The standard version comes with a two-spoke design. The optional version adds a distinctive fabric finish as a third element in addition to a sporty geometry.
The upcoming MINI model family uses a variety of materials and colours, as well as innovative textile designs. Vibrant Silver is a recurring colour accent, adding a special touch with its shimmering metallic appearance, both outside and in.
The range of seats is equally diverse. A fresh combination of new colours and patterns paired with classic style elements like the houndstooth pattern build a bridge from the past to the future, while the armrests are integrated into the seats for the first time.
There are also changes to the wheel design, with the alloys focusing on a graphic design characterised by strong colour contrasts. This creates an illusion of size, which is further emphasised by the outward-pointing spokes.
MINI says the pared-back, two-dimensional wheel design contributes to improved aerodynamic qualities and increased range with its somewhat compact, two-dimensional design.
With these innovative design highlights, MINI is already dropping a hint of the ground-breaking step the Charismatic Simplicity principle is taking. The new MINI design language combines quality, sustainability, and purist reinvention in perfect synthesis with the historic DNA of the brand.
The new MINI family is due to go into production in November 2023.
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