Original MINI Goes Electric As New MINI eMastered

25th Sep 2023

By Chris Russon

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The original MINI has become an electric car with the launch of the MINI eMastered by specialist British company David Brown Automotive.

The company, known for remastering the iconic shape and look of the classic MINI, says it has created a clean, electric product for the roads of today.

The MINI eMastered, which is priced from £125,000 before VAT, weighs 640kg – the same as the original combustion engined model – and is powered by a 96bhp motor which gives the car a 0 to 62mph acceleration time of 8.5 seconds and a top speed restricted to 92mph.

Range is said to be 110 miles on a full charge and recharging – from a port in the same place on the body as the original fuel filler outlet – can be done in three hours for a home charging point.

As with every David Brown Automotive creation it can be personalised with a range of bespoke options and the firm describes the MINI eMastered as a usable classic city car.

The MINI eMastered has a donor body which is handcrafted by the David Brown team of coach builders based in Silverstone, England.

Michelle Gay, sales and marketing director at David Brown Automotive, said: “The launch of the all-electric MINI eMastered reaffirms David Brown Automotive's distinguished position as a driving force of the luxury automotive industry.”

“There is an inherent challenge in electrifying such an iconic model, to retain the high levels of reliability, performance, and quality that our customers expect. MINI eMastered is a shape that captures hearts and minds, and it is the embodiment of our passion, vision, and commitment to sustainable luxury today and into the future.”

As well as the classic MINI round speedo – which is now sited behind the steering wheel – the MINI eMastered comes with a central display screen linked up to Apple CarPlay and Android Auto.

Prices correct as of 25/09/2023 and are subject to change.