The new all-electric smart #1 will be on show in Scotland this month. The compact SUV offers unprecedented levels of design and build quality in addition to an exceptionally well-equipped standard specification. Initially available in three production variants – Pro+, Premium and BRABUS – as well as a highly exclusive Launch Edition, the #1 is priced from just £35,950 on the road (OTR), underscoring smart’s dedication to offering remarkable value for money.
The roadshow will be held at smart of Glasgow, 135 Milton Street, Glasgow, Lanarkshire, G4 0DH, with a #1 in Pro+ specification, featuring exterior Future Green and Black Roof paintwork, set to be showcased at the dealership.
Marking a new chapter for smart off the road as well as on it, the #1 is the first car to be available online through smart’s direct-to-customer service in addition to its nationwide retailer network, as the brand continues to build on its foundations as a leading light in affordable and accessible electric vehicles.
Connecting people, places, and experiences is the essence of mobility. The #1 is built to achieve exactly this through a pure and immersive driving experience, helping the driver focus on what’s important while offering support, assistance and all the creature comforts they want and need.
Leading the charge
The proportions of the #1 take a different design direction to that of the diminutive city cars for which the brand is known, expanding smart’s appeal and broadening its audience. Despite this, smart’s dedication to efficiency continues in the new car’s use of space, all-electric powertrain, and excellent value for money. By combining this ethos with the SUV body style, premium build quality and state-of-the-art features which modern buyers demand, the #1 offers a compelling combination of size and space, luxury and frugality.
Clearly priced to perform
Initially available to UK buyers in Pro+, Premium and limited-edition Launch Edition trim levels, as well as an exhilarating BRABUS variant, the #1 offers drivers class-leading performance and safety in addition to an exceptional level of standard specification. What’s more, smart’s fair and transparent haggle-free pricing ensures that customers can have confidence in the value of their purchase whether they buy online or through a retailer.
The smart #1 Pro+ offers everything needed for modern e-mobility – and so much more. Priced from £35,950 on the road, the Pro+ offers a remarkably well-equipped standard specification with an extensive range of driving assistance systems, panoramic sunroof, ACC (Adaptive Cruise Control), heated seats, a 360-degree surround camera, intelligent voice assistance, LED lights and a powered tailgate. With anxiety-busting WLTP range of 260 miles and smile-inducing 0 to 62mph performance of 6.7 seconds, the Pro+ makes every journey an event.
In addition to the features already available on the Pro+, the smart #1 Premium offers a sound system by Beats, a Head-Up Display (HUD), CyberSparks+ Matrix LED headlights and APA (Automatic Parking Assist). Priced from £38,950, the Premium offers an even greater WLTP range of 273 miles with a state-of-the-art silicon carbide inverter and heat pump for improved response and efficiency, as well as a 22kW three-phase on board charger for 10 to 80 percent AC charging in less than three hours.
The exclusive smart #1 Launch Edition is a special statement for those who cannot wait to experience the new era of smart. Combining unique design traits and exclusive aesthetics with the long feature list of the Premium, just 100 UK examples of the Launch Edition will be available from £39,450.
The smart #1 BRABUS, opens a completely new chapter for smart and BRABUS, continuing a story that the two brands have been writing since 2003.
Priced from £43,450, the #1 BRABUS sets standards unmatched by any rival at its price point. Signalling its intentions with a range of design cues including more aggressive styling, bonnet vents, unique contrast paint and 19-inch Dynamo wheels, the transformation continues within, where an Alcantara steering wheel, microfibre suede seats and headrests with BRABUS design stitching add to the sporty feel of the car alongside red seatbelts and metal pedals.
Naturally, the performance of the smart #1 BRABUS also leaves rivals in its wake, with the standard 200 kW of power increased to 315 kW and torque up from 253 to 431lb ft. With all-wheel drive to ensure traction and aid acceleration, as well as a specifically calibrated BRABUS driving mode, this results in an even more thrilling smart experience, unleashing the full potential of the car for incredible 0 to 62mph performance of just 3.9 seconds.
The smart way to buy a new car
The introduction of the new #1 sees smart’s business and sales model adopt a fully integrated, online, direct-to-customer approach in addition to its well-organised retailer network, which will continue to provide the reassurance of a high-quality, professional contact point for customers.
For this new digital era, the smart mobility lease and PCP programmes utilise the integrated financial services offering of ALD. The new system keeps complexity low and enables a simple ordering process for customers, allowing them to buy or lease a #1 quickly and easily, with no paper contracts needed.
Thanks to smart’s fair and transparent, haggle-free pricing, customers can rest assured that they are getting the best deal no matter how they choose to buy. For those who prefer the knowledge and guidance of a retailer, smart’s nationwide network already includes 22 sales and after-sales locations across the UK, with further expansion planned and announcements on additional sites to be made in due course.
Prices correct as of 15/06/2023 and are subject to change.
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