Luxury Brands Clean Up at BusinessCar Awards
28th Sep 2017
For a decade, BusinessCar Magazine has presented awards to carefully chosen categories, recognising the best product lines from across the automotive spectrum.
This year, in a shake up to proceedings, awards were presented at a glitzy ceremony held in the glamorous setting of Park Plaza on the banks of the River Thames in London on Thursday 14 September.
In the Premium Section, awards were given for various categories including Best Premium Car, Best Large SUV, Best Executive Car and Best Luxury Car. Stratstone brands, BMW, Mercedes-Benz and Land Rover all received awards. Read on to find out more about the winners.
Best Premium Car: Mercedes-Benz C-ClassThe C-Class has a proven track record as a durable, robust car for the Premium client. The car of choice for many private hire firms in Germany, it offers comfort in an understated resilience which has stood the test of time. Dominating the market as an executive saloon with class and prestige the simplicity of a robust frame, powerful engine and timeless elegance have given the European C-Class an unshakeable permanence in the global market.
Best Luxury Car: Mercedes-Benz S-Class
Mercedes-Benz also took the trophy for Best Luxury Car with S-Class achieving this prestigious award. Singled out for its luxurious and unrivalled interior, S-Class has dominated as a luxury line in executive saloons for over 40 years.
Commenting on the prestigious industry recognition, Rob East, Head of Fleet, Mercedes-Benz Cars UK stated:
"Both the C-Class and S-Class are perfect examples of what Mercedes-Benz does best, combining unbeatable comfort with competitive running costs, plus excellent interior quality. It's great to see these strengths being recognised by key members of the Fleet industry."
Both models were recognised for their comfort levels, competitive monthly running costs and integral technology features. Presenting the awards, Debbie Wood, BusinessCar's editor, said:
"In terms of comfort, tech and efficiencies, the Mercedes-Benz C-Class sets a very high bar in the premium car sector and its' strong residual value means it makes a great deal of sense on paper too."
The attention to detail and superior technology make the C-Class an excellent investment depreciating at a much slower rate than many of its' rivals, keeping monthly lease payments low.
Best Large SUV: Land Rover DiscoveryThe award for Best Large SUV went to Land Rover Discovery. Land Rover has dominated the European off-road market for decades. With the 2017 model, Land Rover have taken all of their off-road knowhow and completely rebuilt their flagship line from the ground up. Starting with a lighter aluminium chassis and body the new Discovery is lighter, giving it greater manoeuvrability.
The twin-turbo, four-cylinder, British-built Ingenium engine, develops an impressive 240BHP making this rugged machine surprisingly agile. Inside, the makeover is more than mere aesthetics giving a luxuriously comfortable ambience to the cabin. Well-deserved then is the award for Best Large SUV, with Discovery proving that you don't have to compromise comfort for off-road capability.