Stratstone, a luxury car retailer who are part of the Pendragon PLC group, have announced their BMW and MINI Derby showroom is now open following a multi-million pound redevelopment.
The showroom, which opened on 18th April 2022, brings both brands into one dedicated site and offers a range of state-of-the-art features to enhance the customer experience.
Showcasing the most innovative technology within the BMW and MINI range, the 50,000sq ft location houses 14 of the newest BMW and MINI vehicles within the showroom, as well as up to 150 approved used BMW and MINI vehicles on the large forecourt.
The new design sees a bright and modern showroom space fitted with bespoke BMW M and BMW i zones, allowing customers to experience the performance and electric vehicle ranges alongside knowledgeable product specialists. Three dedicated handover rooms have also been introduced to ensure a personalised service can be provided to each customer when their vehicle is ready to collect.
In addition to the redeveloped showroom, a uniquely-equipped service and repair workshop has been constructed, complete with an MOT and wheel alignment bay, as well as 20 service technician bays, allowing overall waiting times to be reduced.
Customers can also benefit from SMART repair facilities and an all-new multi-storey car park with 20 Electric Vehicle (EV) charging points for the exclusive use of visitors to the showroom.
Stratstone BMW and MINI Derby are set to host an event on Friday 22nd of April to mark the reopening of the dealership. Customers will be able to test drive the latest vehicles and are eligible for exclusive promotions if they purchase a car on the day. Racing simulators and free refreshments can also be enjoyed while a range of classic cars are on display.
A spokesperson for Stratstone BMW and MINI Derby commented;
“We are delighted to be able to open our doors and invite new and existing customers to our state-of-the-art facility in Derby. Each element has been redesigned with the customer experience in mind, allowing us to showcase an extensive range of BMW and MINI vehicles within a captivating atmosphere.”
“An estimated 15 new jobs will be created, marking a significant investment into both the local area and the BMW and MINI brands. The showroom redevelopment highlights our desire to provide a unique service that exceeds all customer expectations.”
The new Stratstone BMW and MINI Derby showroom is located on Sir Frank Whittle Road, West Meadows Industrial Estate, Derby, DE21 4RZ and is home to the latest new BMW and MINI models, an extensive range of pre-owned vehicles, and an ultra-modern service and repair workshop.
Further details on the services available at the new Stratstone BMW and MINI site can be found here: