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BMW 7 Series on the road.

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Introducing the BMW 7 Series

A new era of luxury, incorporating the ultimate driving experience like no other vehicle on the road.

The BMW 7 Series is committed to unprecedented perfection and offers ultimate luxury in a capacious saloon body, with the option of a long wheelbase version too.

Discover the epitome of luxury below.

Exterior Design

BMW 7 Series Front

Comprising of a re-designed front and rear profile, the BMW 7 Series offers an exceptional presence. The iconic BMW kidney grille is presented via an unmissable one-piece creation which is fifty percent larger than before; a striking centre-piece to the front end design.

The car demands respect from every angle with sharp LED taillights, complemented by a running light stretching the width of the car, ensuring the rear profile is as arresting as the front profile.

Sitting on 18-inch multi-spoke alloy wheels as standard, the car can also be specified with 19 or 20-inch alloy wheels too.

Technology and Safety

BMW 7 Series Interior

Discover complete luxury in the finely crafted BMW 7 Series with its stunning optional Sky Lounge and multiple handcrafted leather options, creating a supreme space to spend time. BMW Operating System 7.0 and BMW Intelligent Personal Assistant, complete with voice control, ensure each drive is as cutting-edge as possible; allowing you to focus your attention more to the driving experience, for a much safer drive. 

Active Protection System, Active Brake Assist and optional autonomous driving aids mean the 7 Series is loaded with useful features, boosting driving pleasure and overall occupant safety. 

With BMW Live Cockpit Professional as standard too, comprising of a stunning 12.3-inch display along with a digital instrument cluster - offering state-of-the-art gesture controls, the 7 Series certainly puts 'Ultimate' in The Ultimate Driving Machine.

Economy and Performance

BMW 7 Series Front

As a starting point, the 730d model with and without xDrive is available, producing 265bhp and delivering 44mpg/41mpg respectively. 0 to 62mph takes just 6.1 seconds or 5.8 seconds in xDrive specification. A 740d with similar economy is also available, offering 320bhp and 0 to 62mph in 5.3 seconds.

Furthermore, a 740i (340bhp) ensures 0 to 62mph in just 5.5 seconds while the 750i xDrive boasts a colossal 530bhp, dropping the 0 to 62mph to 4 seconds.

Alternatively, the 745e Plug-in Hybrid returns an incredible 128mpg, whereas the most powerful BMW 7 Series - the M760Li xDrive features a V12 engine with over 600bhp. The 0 to 62mph time is a staggering 3.7 seconds.

7 Series Models

The 7

Key features:

  • 18" light alloy Multi-spoke wheels
  • Air conditioning, automatic with four-zone control
  • BMW Display key
  • BMW Gesture Control
  • BMW Icon Adaptive LED Headlights
  • BMW Live Cockpit Professional, comprising
  • Climate Control windscreen
  • Comfort Access with smart-opener
  • Cruise Control with braking function
  • Eight-speed Sport automatic transmission
  • Loudspeaker system – harman/kardon
  • Metallic paintwork
  • Parking Assistant Plus
  • Seat heating, front and rear


BMW 7 Series Saloon

M Sport

Key features in addition to The 7:

  • 19" M light alloy Double-spoke style 647 M wheels, Bicolour
  • 20" M light alloy Star-spoke style 817 M wheels, Bicolour (750i xDrive only)
  • Exterior trim, High-gloss Shadowline
  • Headlining, Anthracite
  • Interior trim, Fineline Black wood, High-gloss with Metal effect
  • M aerodynamics package
  • M Sport leather steering wheel, three-spoke
  • Run-flat tyres


BMW 7 Series M Sport

Test drive the BMW 7 Series

The BMW 7 Series is not just a benchmark in BMW luxury, it is a luxury benchmark in the automotive world full stop.

In a range of specifications, each BMW 7 Series offers incredible levels of refinement, comfort, sophistication and driving excellence.

To experience this luxurious vehicle, book a test drive by contacting your nearest Stratstone BMW retailer today.