The new Land Rover Defender has been reimagined for the 21st Century, yet retains the character and authenticity of the original Defender. Various preview events have been held across Stratstone Land Rover dealerships during December 2019.
Showrooms in Newcastle, Cardiff, Stockton and Mayfair filled with people who were eager to celebrate the launch of the unstoppable new Land Rover Defender and to be one of the first to preview the iconic vehicle.
Each event was unique and every dealership had a different Defender in their showroom. Newcastle showcased a Pangea Green Defender 110 D240 HSE and Mayfair displayed an Indus Silver Defender 110 D240 First Edition featuring the Explorer Accessory Pack.
The modernised icon received exceptional feedback from our guests who attended to admire the vehicle. Attendees also enjoyed appetising food from Graze & Gorge, Rustic Roast Kitchen and Print Cakes as well as delicious drinks from Franklin & Sons.
Providing the soundtracks for the evenings were Bang & Olufsen, Greg Fidler and The Goodfellows Band.
After the Mayfair event we interviewed some of our guests to find out what they thought about the new Defender and the preview event in general. Thomas Howarth, Automotive Photographer and Influencer @horsepower_hunters shared his thoughts: "I really like the new Defender and I think it looks fantastic. The Stratstone event this evening was absolutely great with great entertainment. They even had an actual python here, which was pretty fascinating, so I would definitely come again."
The new Defender wasn't the only special guest at our Newcastle preview event, the showroom was fortunate to have an incredible Series I Land Rover present throughout the entire event.
The Land Rover Reborn Series I was manufactured in March 1949 at Fort Dunlop in Birmingham before being shipped to Adelaide in Australia where it spent virtually all of its life. Thanks to the Australian climate, there are no signs of rust on the vehicle. In 2018, the classic car was brought back over to the UK and was remade by Land Rover Classic Works to the original specification with every component undergoing a complete refurbishment.
There are only 32 of these Land Rover Reborn vehicles remaining in the world and this example is the oldest one. The paint colour of the car is due to military surplus supplies of aircraft cockpit paint, early Land Rovers were only produced in various shades of green.
Stratstone of Mayfair hosted a unique event with Jack Randall, from the television programme Made in the Wild, attending along with a Burmese python, a bearded dragon and a tarantula.
Guests had the opportunity to hold the Burmese python and the bearded dragon with many requesting photos beside the new Defender. Bethany, the python, even took a liking to the iconic off-roader.
Speaking about the Mayfair event Steve Palmer, Head of Business at Stratstone Land Rover Mayfair, said: "The new Land Rover Defender preview event was a huge success with a showroom full of guests admiring the fantastic features of the iconic vehicle. For over 70 years, the Defender has been a British icon and has long been considered the ultimate 4x4 companion so we are pleased that Defender fans from London were able to join us for the unveil of the new model."